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Mass update the match type before adding keywords in Google Ads. Bulk-update match types on the keywords you add in Google Ads and now Microsoft Ads (Bing Ads). Google increasingly defaults new keywords to Broad match, whether you're adding new keywords, promoting matched search terms, or applying negatives. This slows down workflow and increases the chance of syntax errors. Microsoft Ads often defaults to Phrase match and has a cumbersome, multi-step selector to change the keyword match type. This extension brings back the bulk match type selector — and now works across Google Ads and Microsoft Ads. Follow these 4 steps: → Install our Match Type Helper Chrome extension. → Review matched search terms in Google Ads. → Choose your desired match type: exact, phrase, or broad. → Bulk change match types for all matched terms before adding. Google Ads ⦾ Adding Keywords from Insights and reports → Search terms ⦾ Adding Negative Keywords from Insights and reports → Search terms ⦾ Adding search keywords from Campaigns → Ad Groups ⦾ Adding Negative keywords from Campaigns → Ad Groups ░░░ Details: ░░░ Previously, Google Ads let you choose whether a new keyword should be "Exact," "Phrase," or "Broad" match directly when adding it from the matched search terms. Now, Google automatically sets new keywords as "Broad" match, and if you want "Exact" or "Phrase" match, you have to add extra symbols manually each time, which can be time-consuming and error-prone. Our Google Ads extension addresses this issue. It allows you to: → Choose the match type for each keyword individually when adding matched search terms. → Change the match type for all matched terms in bulk before adding them. This makes the process faster and reduces the likelihood of mistakes. Our extension works on your device and does not send your data to external servers or third parties. v1.0.13 • Minor bug fix to address multiple " and [ syntax which could occur v1.0.12 • Extension name change to better represent the broader capabilities recently added • Adjustments to improve activation of extension under different conditions v1.0.11 • Minor UI fixes • Changed extension activation method to address issue reported by some users v1.0.10 • Extended match type switcher from "matched terms" screens to core "add keyword/negative keyword" screens to enable quick match type switching everywhere • Revised UI with buttons for improved UX • Added links to Privacy Policy, Support Center, Reviews and Social Sharing
UET Tag Helper (by Microsoft Advertising)
This extension helps to identify issues in Microsoft Advertising UET tags • Navigate to any page of your website and the tag helper will tell you which UET tags are on the page and if they are working correctly. • Find out if your conversion goals or Dynamic Remarketing lists have been set up correctly on your website. • Learn about the issues that are encountered and how to fix them.
Adswerve - dataLayer Inspector+
DataLayer Tools for Digital Analysts The Adswerve dataLayer Inspector+ is a tool kit of utilities for a digital analyst. Inspect Google Analytics activity - Monitor the dataLayer in real time - See the Google Analytics hits in the console, as they happen - Evaluate common dataLayer pushes formats: events and ecommerce Insert additional resources in the page - Push a dataLayer message for setup - Add a GTM container to test it - Insert code into the page to monitor and modify How to use the dataLayer Inspector+: https://adswerve.com/resources/adswerve-data-layer-inspector-2 Update for v2024.11.1.1 Due to new restrictions on external script tags in Chrome extensions, the "Insert GTM Container" option has been removed from dataLayer Inspector+. Follow these steps to insert a GTM container into a web page with the "Inject Code" feature instead: Go to tagmanager.google.com. Under the Admin tab for your container, select "Install Google Tag Manager." As shown in the screenshot below, where it says "Paste this code as high in the of the page as possible," copy just the snippet code content. Note: Do not include , only the code between them. In the DataLayer Inspector popup, under "Add Functionality," check "Inject Code." Paste the code snippet from Tag Manager into the text box that appears. Click the button to "Save Settings & Reload." The GTM container will be inserted until the "Inject Code" box is unchecked and "Save Settings & Reload" is clicked again. Be sure to do this when you've finished testing.
GA4 Fixer
Patch holes in GA4 for better reporting. Adds '% of Total' in reports, 'Click to Copy' values, one-click report building and more. Pain, anguish and uncertainty lurk around every corner in GA4 land and there is only one vigilante who can stop it…GA4 Fixer! Bringing back features like '% of total and copy/paste (yes copy/paste is nostalgic now) and a one-click custom dimension builder for GTM. GA4 Fixer will save your day, or at least make you a little less frustrated which is all that we can ask for in this marketing.
EC Assist
Enhanced Conversions validation and troubleshooting assistant. EC Assist helps you implement, validate and troubleshoot Google Ads Enhanced Conversions for Web, Enhanced Conversions for Leads, GA4 User-Provided data setup and SA360 Enhanced Conversions on your website. Once you navigate to your website and complete a test user-journey, EC Assist will conduct a diagnosis of your Google Ads & Floodlight conversions, lead forms and GA4 events. It will detect any issues with the first party data measurement setup and provide implementation or troubleshooting steps relevant to your website's tagging setup. Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. EC Assist is meant to be used by advertisers who want to validate or troubleshoot their existing first-party data measurement or require assistance in setting up first-party data measurement through Google Tag Manager or gTag. It is not meant for advertisers setting up Enhanced Conversions via server-side Tag Manager or via the API method.
