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DataLayer Tools for Digital Analysts The Adswerve dataLayer Inspector+ is a tool kit of utilities for a digital analyst. Inspect Google Analytics activity - Monitor the dataLayer in real time - See the Google Analytics hits in the console, as they happen - Evaluate common dataLayer pushes formats: events and ecommerce Insert additional resources in the page - Push a dataLayer message for setup - Add a GTM container to test it - Insert code into the page to monitor and modify How to use the dataLayer Inspector+: https://adswerve.com/resources/adswerve-data-layer-inspector-2 Update for v2024.11.1.1 Due to new restrictions on external script tags in Chrome extensions, the "Insert GTM Container" option has been removed from dataLayer Inspector+. Follow these steps to insert a GTM container into a web page with the "Inject Code" feature instead: Go to tagmanager.google.com. Under the Admin tab for your container, select "Install Google Tag Manager." As shown in the screenshot below, where it says "Paste this code as high in the of the page as possible," copy just the snippet code content. Note: Do not include , only the code between them. In the DataLayer Inspector popup, under "Add Functionality," check "Inject Code." Paste the code snippet from Tag Manager into the text box that appears. Click the button to "Save Settings & Reload." The GTM container will be inserted until the "Inject Code" box is unchecked and "Save Settings & Reload" is clicked again. Be sure to do this when you've finished testing.
Google Analytics Debugger
Prints useful information to the JavaScript console by enabling the debug version of the Google Analytics Javascript. This extension loads the debug version of the Google Analytics Javascript for all sites you browse using Google Chrome. It prints useful information to the Javascript console. These messages include error messages and warnings which can tell you when your analytics tracking code is set up incorrectly. In addition, it provides a detailed breakdown of each tracking beacon sent to Google Analytics. To use this extension, You need to follow three steps: 1. Turn it on by clicking its icon to the right of the address bar. 2. Open the Chrome Javascript console to see the messages. On Windows and Linux, press Control-Shift-J. On Mac, press Command-Option-J. 3. Refresh the page you are on. By installing this extension, you agree to the Chrome Gallery Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html You can ask questions about the plugin and report bugs at analytics-extensions@google.com
GTM Variable Builder
🚀 Build Custom JS Variables with Ease! Highlight any text on a webpage, click the extension, and instantly generate the JavaScript needed to extract your highlighted content. Perfect for creating custom JavaScript variables in Google Tag Manager (GTM) or any other platform that requires variables from a page (e.g., ID, title, value, phone, email, etc.)!
GTMFixer - Google Tag Manager Enhancements
Google Tag Manager enhancements for easier tag, trigger and variable organization. GTMFixer is a Chrome extension designed to streamline and enhance your Google Tag Manager (GTM) workflow. This extension provides a suite of tools that make it easier to organize and manage your tags, triggers, and variables, ensuring a more efficient and error-free tagging process. Variable Quick Edit: Jump straight to the variable editor from any tag parameter field. When a field references a GTM variable, a quick-edit button appears — click it to open that variable instantly without hunting through the variable list. Search Boxes in Preview: Easily find and filter tags, triggers, and variables with added search boxes. This feature saves time and reduces the hassle of manually scrolling through long lists. Filter Tags, Trigger & Variable Types: Quickly filter to any tag, trigger or variable type for easier organization. QA Reminders: After publishing a new GTM version, set a QA reminder so you don't forget to check data after publishing. Tag ID Appending on GA4 Tags: Append unique IDs to your GA4 tags for better identification and management. Tag Error Highlighter in Preview: Quickly identify and address issues with your tags. The tag error highlighter visually marks tags with errors, helping you to promptly fix them and maintain a clean and functional GTM setup. Hide Built-In Variables: Simplify your workspace by hiding built-in variables that you don't use. This feature helps you focus on the variables that matter most to your specific implementation. Event Name Checker: Ensure that your event names follow a consistent naming convention. The event name checker helps you avoid discrepancies and maintain a standardized approach to event tracking. Hide Container Quality: Optionally hide the container quality score to reduce distractions and focus on the essential aspects of your GTM setup.
Tag Assistant Companion
The Tag Assistant Companion extension works with Tag Assistant to help troubleshoot installation of gtag.js and Google Tag Manager. We’re grateful for your feedback—we've listened and are moving the functionality of Tag Assistant Companion into the original Tag Assistant extension and are retiring this extension. The original Tag Assistant extension now supports features from both the original and companion extensions, including in-page debugging and advanced functionality on tagassistant.google.com. Please install the Tag Assistant extension. If you have both the original and companion extensions installed, the companion extension will be automatically uninstalled in the coming months.
