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Fix GA4 & get the missing features you wish you had! Unlock on-the-fly custom metrics, 1-click YoY presets, Exit Reports & more. Make Google Analytics usable again. GA4 Optimizer is a 100% free, independent Chrome extension built by a Senior Data Analyst who was frustrated by the clunky Google Analytics 4 interface. It is designed to fix your biggest reporting headaches and is fundamentally built for privacy. Your GA4 data never leaves your browser. 🔥 TOP FEATURES THAT WILL SAVE YOU HOURS ✦ Universal Data Dictionary: Stop asking "what does this event mean?" in Slack. Bring your company's tracking plan directly into GA4. See custom definitions for events, dimensions, and metrics as hover tooltips right inside your reports. Syncs automatically with Google Sheets! ✦ Advanced Table Filters: Miss the advanced table filters from Universal Analytics? We brought them back for Standard Reports. Combine multiple conditions (e.g., Views > 10k AND Path contains /shop) to slice your data with precision. ✦ Bring Back Exit Pages: GA4 removed the standard Exit Pages report. We brought it back. Generate a pre-configured Exit Pages report template with a single click. ✦ Fix Shared Links ("No Access" Error): Tired of getting "Missing Permissions" when a colleague shares a GA4 link? Most of the time this is due to multiple Google accounts being used. We automatically detect this error and help you try with your other logged-in Google accounts. ✦ Read-only Exploration Date Changer: Now when someone shares an Exploration report you can finally change the date yourself without having to copy the whole report. ✦ 1-Click Date Comparisons & Presets: Stop fighting the calendar. Compare MoM or YoY instantly, including a highly accurate "matching day of week" alignment. Plus, quick presets like Last 7 Days or Last Month. 📊 REPORTING & ANALYSIS ENHANCEMENTS ✦ Percentage Change Highlighter: Make key trends pop. Visually identify significant positive or negative metric changes when comparing dates using custom color-coded thresholds. ✦ On-the-Fly Calculated Metrics: Create and save custom rates (like 'Exit Rate' or 'Conversion Rate') directly within your Standard Reports and Explorations. ✦ Automatic Statistical Significance: Instantly know if your A/B test results are trustworthy with built-in confidence calculations right inside your reports. ✦ Δ% Share Change: Go beyond raw percentages. See the change in a metric's contribution to the total (Δ%Shr) to get a much clearer picture of performance shifts. ✦ Sticky Report Headers: Never lose track of which metric column you are looking at when scrolling through long Standard Reports. 💡 EXPLORATION POWER TOOLS (Hover & Discover) ✦ Annotations in Explorations: Stop guessing what caused a data spike. We surface your property annotations directly inside your Exploration charts and tables so you always have immediate context for anomalies. ✦ Maximize View: Get your screen real estate back. Instantly expand Freeform Explorations to the maximum columns/rows possible, complete with intelligent pagination controls and keyboard shortcuts. ✦ Percentage of Column Total: Simply hover over any cell to quickly see a row's contribution to the column total. No clicking required. ✦ Performance vs. 'All Users': Quickly assess any segment's performance relative to the 'All Users' baseline on hover. ✦ Collapsible Panels: Maximize your analysis workspace with a quick toggle to collapse the "Variables" and "Tab Settings" panels. ✦ Detailed Results Shortcut: Force Explorations to use "More detailed results" (less sampling) via a quick keyboard shortcut. ⚙️ WORKFLOW & UI UPGRADES ✦ Team Sync & Backup: Stop rebuilding the same setups on every computer. Seamlessly share your Data Dictionary, custom Calculated Metrics, highlight rules, and annotation colors with your entire team using a simple share code, file, or hosted URL. ✦ Advanced Click-to-Copy: 1-click to copy data from any cell. Use a double-click for full text content, and a triple-click in Explorations to copy rich hover-tooltip data. ✦ Sticky Quick Calculator: A handy, draggable calculator widget is always accessible for quick rate and uplift calculations on any page. ✦ Highlight Sampling Icon: A subtle pulsing animation draws your attention to the data quality icon if your report is secretly using sampled data. ✦ Line Graph Customizations: Customize your line chart colors to match your reporting and presentation needs. ✦ Custom Definitions Copy/Paste: Setting up a new property? Effortlessly migrate custom dimensions, custom metrics, and calculated metrics between GA4 properties. Perfect for agencies and power users! ✦ 500 Rows Visibility: Unlock the ability to view up to 500 rows per page in Standard and Advertising Reports. ✦ International Formatting: Full support for international users that use comma number decimal formatting (e.g., 1.234,56). 🔒 PRIVATE AND SECURE We don't just promise not to sell your data; we built the extension in a way that we literally can't access it. Everything runs locally in your browser. We have no servers, no databases, and no analytics tracking of our own. 🎯 WHO IS GA4 OPTIMIZER FOR? • Data Analysts & Scientists: Stop wrestling with the UI and get straight to your data extraction, statistical significance testing, and client reporting without having to write SQL in BigQuery. • Digital Marketers & PPC Specialists: Quickly check your conversion rates, e-commerce revenue changes, and campaign performance without waiting for Looker Studio dashboards to load. • SEO Professionals: Easily filter landing pages, isolate organic traffic, and bring back the workflow you used to love in Universal Analytics. • CRO (Conversion Rate Optimization) Experts: Use our built-in A/B testing statistical significance calculators right inside your Freeform Explorations. • Agencies & Freelancers: Standardize your agency's reporting overnight. Automatically sync a master Data Dictionary across all client properties, instantly share your custom Calculated Metrics, and effortlessly migrate custom dimensions with our copy/paste tool. ❓ FREQUENTLY ASKED QUESTIONS Q: How do I share my tracking plan or settings with my team? A: Everything is built for frictionless sharing without requiring accounts. You can sync your Data Dictionary directly from a published Google Sheet, or export your extension settings as a simple code snippet for your teammates to paste in. Q: Does this work alongside Google Tag Manager (GTM)? A: Yes! GA4 Optimizer strictly enhances the Google Analytics 4 user interface. It does not interfere with your Google Tag Manager implementations, data layers, or tracking tags. Any time you create new event parameters, our Custom Definitions copy/paste tool help you make them show up across different GA4 properties. Q: Do I need Admin access to create custom metrics? A: To create official GA4 metrics, you do need at least Editor role access. However, GA4 Optimizer lets you create calculated metrics and custom rates directly inside your Standard Reports and Explorations. You can build conversion rates on the fly without ever touching the GA4 Admin settings. Q: Does this fix the GA4 thresholding and sampling issues? A: Our "Detailed Results Shortcut" helps you instantly request unsampled data in Explorations, and our Highlighters ensure you never accidentally report on heavily sampled data. Q: My Looker Studio dashboards keep hitting GA4 API limits. Can this help? A: Yes! Because Google introduced strict GA4 API quotas, many analysts are using the native GA4 reporting interface. GA4 Optimizer upgrades the native UI to be much more powerful, so you can do your daily campaign and e-commerce reporting directly in the platform and save your API tokens for your most important dashboards. Q: Does GA4 Optimizer work with GA4 360 (Enterprise) properties? A: Absolutely. Whether you are using a standard free account or managing complex GA4 360 roll-up properties and subproperties, our features adapt seamlessly to your workspace. The Custom Definitions copy/paste tool is perfect to help with enterprise audits and large scale setups. Q: Can I use this to analyze Key Events and E-commerce tracking? A: Yes! Our Percentage Change Highlighter and Δ% Share Change features make it incredibly easy to navigate and flag how your Key Events have performed over time. You can visually spot positive and negative trends in your e-commerce tracking and evaluate monetization shifts without having to export your data to external spreadsheet tools. 🔄 BRINGING BACK THE MISSED PARTS OF UNIVERSAL ANALYTICS If you miss the simplicity of Universal Analytics (UA), GA4 Optimizer is bridging the gap. We have reintroduced familiar UA workflows like Advanced Table Filters and the Exit Pages report directly into the GA4 interface. For those who relied on Da Vinci Tools for Universal Analytics before its retirement, this is the perfect modern alternative built exclusively for GA4. *GA4 Optimizer is an independent software tool and is not developed, affiliated with, or endorsed by Google. Google Analytics™ is a trademark of Google LLC.
WittCepter
Take control of your browser network traffic WittCepter is a network analysis tool that captures and modifies browser traffic. It is essentially Postman with easier request building and request/response header modification. -------Features------- - Capture HTTP requests and responses - Modify and resend request bodies, headers, and URLs. - Add, modify, and remove request and response HTTP headers - Create custom HTTP headers - Bypass CORS - Filter the requests captured using HTTP methods, status codes, and URLs. - Easily debug network requests for the current tab by displaying all the requests and responses in a side panel. ---------------------- v.1.13.0 - Google OAuth login is no longer required. v.1.12.1 - Fix issue with no vertical scroll on the Stripe page. v1.12.0 - Get extension information from an API as opposed to hard coding. v1.10.0 - Add authentication to the tab HTTP request capture content script - Make the tab HTTP request capture on by default after initial sign in
AH Debugger
Debug analytics and marketing pixels in real time with AH Debugger. We prioritize your privacy - we don't view, collect, or store any of your debugging data. AH Debugger is a free Chrome extension for analytics engineers, developers, and QA teams who need complete visibility into their tracking implementation across every major analytics platform, in real time. 1. Console Overlay A floating panel that sits on top of any web page and gives you a live feed of analytics hits and dataLayer pushes - no DevTools required. Color-coded by vendor, errors highlighted in red. Drag it, minimize it, or filter specific event names you don't care about. 2. Dedicated DevTools Panel Open the AH Debugger panel directly in Chrome DevTools for deep session debugging. - Full request table with vendor, event name, timestamp, status, and error indicators - Global search across every request, every vendor, and every parameter - find where transaction_id is missing or where currency is undefined in one search - Toggle between grouped and flat chronological views - Full request inspection: URL, query parameters, POST body, HTTP status 3. Console Integration Styled console logs for every dataLayer.push() and every analytics network request, directly in your browser console. Each log shows the vendor badge, event name, account ID, URL parameters, and POST body. GA4 batch requests are broken into individual hits. Errors appear with a red badge and status code. 4. DataLayer Viewer & Simulator - Connects directly to all GTM containers on the page, including multiple containers and non-standard dataLayer names - Captures every dataLayer.push() in real time with timestamp and push count - Push synthetic events directly to the dataLayer without touching your codebase - test how your tags respond before deploying any code 5. Built-in Checks Automated validation runs on every session with no setup required. - Consent Mode signal presence on GA4 hits - Measurement ID format validation - Ecommerce events missing an items array - Purchase events missing transaction_id, value, or currency 6. Consent Mode Checker Dedicated audit view for any Consent Mode implementation. - Full state of analytics_storage, ad_storage, ad_user_data, and ad_personalization - Complete GTM consent command history - Bing UET consent state - Shopify consent detection 7. Browser Storage Manager Full read-write access to everything stored in the browser without navigating the DevTools Application panel. - Inspect and manage Cookies, LocalStorage, SessionStorage, and IndexedDB in one place - Add, edit, delete, or wipe entire storage types - Search across all stored items by key or value - Built-in Base64 decoding for cookie values 8. Vault A persistent notes system built directly into the extension for capturing findings as you debug. - Notes organized by site hostname and page URL - Add tags, titles, body text, and URL references - Export your entire vault as JSON and import it on another machine or share with a colleague - Nothing ever leaves your browser 9. Custom Mappings Define custom aliases for vendor parameter names so the debugger displays your team's internal naming conventions instead of raw parameter keys. - Supports all major analytics and marketing pixel platforms (full list at assertionhub.com/debugger) - Site-specific configurations - Shareable as JSON files Supports analytics, marketing pixels, and dataLayer push across all major platforms. See the full list at assertionhub.com/debugger. For support, contact us at https://assertionhub.com/debugger and use the contact form.
GTM Watson
A GTM helper which let's you see events in real time, copy it and define selectors for possible variable definitions GTM Watson: Your Ultimate Google Tag Manager Companion GTM Watson is a powerful Chrome extension designed to streamline and enhance your Google Tag Manager (GTM) experience. It offers a suite of features to assist web developers, marketers, and analysts in testing, managing, and optimizing their GTM implementations. With GTM Watson, you can generate test data, monitor your dataLayer, inject GTM containers, and record variables effortlessly. Description: Instantly generate test data for CPF (Brazilian Individual Taxpayer Registry), phone numbers, emails, passwords, and credit card information. Usage: Ideal for developers and testers who need realistic sample data for their projects without manually creating it. Benefits: Save time and ensure consistency in your test cases with auto-generated data that mimics real-world information. Description: View all the data collected by your dataLayer in a clear, organized manner. Usage: Analyze and verify the information being pushed to your dataLayer to ensure accurate tracking and reporting. Benefits: Simplify troubleshooting and debugging by easily copying dataLayer information to your clipboard for further analysis. Description: Load different GTM containers onto your web page to test various tags and triggers. Usage: Perfect for A/B testing or experimenting with different tracking setups without modifying the site’s actual GTM configuration. Benefits: Quickly switch between containers to compare performance and functionality, ensuring the best configuration for your needs. Description: Record variables on your web page for later use. Capture the JS path or a direct function to save as a variable in GTM. Usage: Facilitate the creation of GTM variables by recording and copying the necessary paths or functions. Benefits: Enhance your GTM setup by easily creating accurate and reusable variables, improving tracking accuracy and data collection efficiency. Efficiency: Reduce the time spent on routine tasks with automated data generation and easy-to-use tools. Accuracy: Ensure your dataLayer and GTM configurations are working as expected with comprehensive viewing and recording features. Flexibility: Test multiple GTM setups without hassle, enabling you to find the optimal configuration for your site. User-Friendly: Intuitive interface designed for both beginners and advanced users, making it easy to navigate and utilize all features. GTM Watson is an indispensable tool for anyone working with Google Tag Manager. Whether you're a developer needing test data, a marketer optimizing your tracking, or an analyst verifying data collection, GTM Watson simplifies and enhances your workflow. Download GTM Watson today and take your GTM management to the next level.
GTM & GA4 Inspector
Extracts GTM and GA4 IDs. GTM & GA4 Inspector is a powerful yet simple Chrome extension designed for digital marketers, analysts, and developers who need quick access to Google Tag Manager (GTM) and Google Analytics 4 (GA4) tracking IDs on any website. Instant Detection: Quickly identify and display all GTM and GA4 IDs embedded in a webpage with a single click. Copy to Clipboard: Conveniently copy detected IDs to your clipboard for easy use in other applications. User-Friendly Interface: Clean, modern UI makes it easy to understand and use, even for those new to web analytics. Lightweight & Fast: The extension runs efficiently in the background, ensuring a smooth browsing experience. Who is this for? Digital Marketers: Quickly verify GTM and GA4 tags on your website or competitors' sites. Web Developers: Ensure proper implementation of GTM and GA4 tags during development. SEO Specialists: Analyze how tracking tags are used across different sites. Data Analysts: Easily audit tracking setups and verify tag configurations. Whether you're setting up a new site, troubleshooting tag issues, or simply curious about how other sites manage their tracking, GTM & GA4 Inspector makes the process quick and straightforward. Install the extension from the Chrome Web Store. Navigate to any website where you want to inspect the GTM and GA4 tags. Click the GTM & GA4 Inspector extension icon in your browser toolbar. Hit the "Inspect" button to view the detected IDs. Optionally, copy the IDs directly to your clipboard for easy access. Why Choose GTM & GA4 Inspector? No need for complicated tools or manual code inspection—just install, click, and get the information you need. Ideal for professionals who need to validate tracking tags quickly without disrupting their workflow. Get started today and ensure your GTM and GA4 tags are always correctly implemented!
