Create GTM tags in seconds. Click any element, get smart CSS selectors, build GA4 & Meta tags via API. AI Wizard for bulk setup.

GTM Event Helper is the Chrome extension that turns Google Tag Manager from a manual, copy-paste chore into a two-click task.

Point at any element on your website — button, form, link, product card — get a clean CSS selector with a stability rating, and create triggers + tags directly in your GTM workspace over the GTM API. No tab-switching. No manual JavaScript. No broken selectors that drift when the site ships a redesign.

Covers GA4, Meta, TikTok and eight more analytics & ad platforms — all built via the official GTM API, so your container stays single-source-of-truth.

▸ 60-second demo (GTM Event Helper vs. the manual workflow): https://youtu.be/7G_g6720i5o

1. Sign in with Google and pick your GTM account + container + workspace.
2. Hit Ctrl+Shift+E (Cmd+Shift+E on Mac) to enter Select Mode. Hover the element you want to track; the overlay shows the CSS selector plus a stability badge (Excellent / Good / Fair / Fragile).
3. Choose a trigger type, pick your platforms, click Create. The extension pushes everything straight to GTM over the official API.

THE AI SETUP WIZARD (Pro)

Forget building events one at a time. Describe your site (e.g. "Shopify storefront with a custom checkout") and the AI Setup Wizard scans your live page, proposes the full GA4 ecommerce funnel and creates every trigger, variable, and tag in one flow. Multi-platform in one shot: GA4 + Meta + TikTok tags created together per event.

There are ten Chrome extensions that help you DEBUG tags. This is the only one that CREATES them. That's the whole pitch.

• Smart selector engine — ID, data-attributes, ARIA, nth-child, CSS-in-JS, hashed Tailwind/styled-components classes
• Element freeze mode for hover menus, dropdowns, shadow DOM
• Product list context detection for ecommerce category pages
• Dynamic ecommerce extraction — AI writes real extraction functions, never hardcodes values
• Pre-flight Measurement ID check so your GA4 tags never ship pointing at nothing
• Built-in security gate audits every generated script server-side before it hits your container

• GA4 Event tags + Custom HTML tags
• Visual element selector with stability badges
• Manual trigger + tag creation (single event at a time)
• Up to 3 GTM containers
• Export GTM workspace configuration
• Keyboard shortcut, right-click menu, context detection

• Everything in Free, plus:
• AI Setup Wizard with multi-event, multi-platform batch creation
• 11 tag types covering the major analytics & ad platforms
• Unlimited GTM containers
• Audit GTM — surface unused triggers, orphan tags, missing variables
• Import workspace configurations
• White-label option
• Priority support

BUILT FOR ECOMMERCE

Track the full shopping funnel end-to-end — view_item, select_item, add_to_cart, view_cart, begin_checkout, purchase, refund, and more.

• Google OAuth token is used exclusively to talk to the GTM API; it never leaves your browser's storage
• Page DOM is processed locally in your browser for selector generation
• AI features send only the selected element's context to our backend — never full page content
• No tracking, no ads, no third-party analytics on you
• Privacy policy: https://gtmhelper.app/privacy

Built by an analytics engineer tired of building the same ecommerce tracking by hand. If there's a trigger you wish we handled better, tell us — we ship fixes weekly.

GTM Event Helper — GA4 & Meta Tag Creator

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